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SEO for Google 2009
SEO for Google 2009
My Advertising Network Roundup
About two or three times per year I rotate through all of my advertising networks to see how they are performing. I think it’s a good idea to test all your ad-networks every once in a while to make sure you aren’t missing out on any potential earnings - a network that performed poorly six-months ago might do much better today (not usually, but you never know).
These are my results, listed worst to best, for the year - with the last test finishing up just a day or so ago. Note that due to the various TOS’s, I do not include any actual CTR, ePC, eCPM or earnings data:
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BidVertiser: very low CTR and even lower earnings. A waste of my valuable page real-estate.
Adbrite: I put the most time and effort into testing Adbrite because I have read of many other publishers that were getting good results. But for me, it just did not work out. I tested both text-only and banner units and after ~100,000 impressions, earned only a few dollars. It seems that most publishers generating good earnings with Adbrite are using their “full page” ads which to me seem to be the #1 way to piss-off/drive away potential visitors. Adbrite also has “in text” ad-units, but I did not test them.
Chitika: Chitika’s new “Premium Units” performed fairly well. These ad-units only display to search-engine traffic and target ads based on the keywords used when searching. This type of keyword targeting results in very relevant ad-units and very good CTR. You can configure the Chitika Premium Units to display another ad-network such as Adsense or YPn for display to non-search engine traffic - otherwise direct/non SE traffic will not be shown any ad-units. Chitika also has an “in text” unit which when tested earlier this year performed well. Some publishers do not like the “in text” type ads, but I don’t have an issue with them - although I only display them to anonymous vistors, not registered members. With Chitika you also get a dedicated account manager for support which is a big plus.
Yahoo Publisher Network: YPn was a real surprise this time around (this is why I test a few times a year!). I have done nothing but badmouth YPn over the last several months, but now I’ll eat my words and take it all back. This time YPn gave well-targeted ads, fair CTR, and decent ePC. YPn also has support! When I had a question regarding the Yahoo Publisher Network TOS, my email was replied-to in less than 24 hours, and when I had a follow-up question a YPN representative called me by telephone to avoid more email confusion. YPn also has a toll-free phone number for questions/support.. Yahoo Publisher Network gets my “comeback of the year” award!
Kontera: If I was comparing only the last 2-months of the year, Kontera would be the clear winner. But since i’m comparing the overall performance of the entire year, Kontera comes up a strong #2. Kontera’s in-text ad-unit performance started out slow this year generating about 50% of what Adsense generated on a daily basis. But beginning around September/October Kontera was earning 80%-90% of what Adsense was doing, and by December, Kontera was generating approximately 200% of what Adsense was (that is more than double Adsense on most days!). Kontera’s other strong-point is support. With a dedicated account manager that you can contact any time by phone or email (and actually get a response) this puts them far ahead most of the other ad-networks. Some publishers do not like the “in text” type ads, but I don’t have an issue with them - although I only display them to anonymous visitors, not registered members. Many publishers have also complained that Kontera slows-down their page load times. If you experience this, be sure that you have your code loading at the very bottom/last of your page right before the /BODY tag. I have never experienced this issue, and I check/test almost daily.
Adsense: Still king over the entire year, but if I was comparing only the last few months, it would fall to Kontera as #2. Excellent ad-inventory and near-perfect targeting no matter what your niche/content makes Adsense hard to beat. Combine that with (usually) good/high ePC and Adense is still #1. The Adsense support team does well in answering support-requests (usually in 48 hours or less), but you don’t get a dedicated account manager unless you are in the “UPS club” (a really, really big, Premium publisher).
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Remember: Just because an advertising network performed good/bad for me does not mean you will get the same results. Whenever anyone asks me, I recommend trying everything and sticking with what works (seems almost obvious, eh?).. I also recommend trying different networks every several months as I do to make sure that you are using the best-performing network - you never know when you might be pleasantly surprised.
Affiliate Links: This post contains affiliate/referral links.
© 2006 - 2008 Randy Brown
Is eHarmoney Scraping YOUR Site?
Today as I was going through my daily duty of banning scraper IP’s that were systematically crawling pages or downloading my sitemap, I came across one IP that stood out.
A quick WHOIS revealed this:
OrgName: eHarmony.com
OrgID: EHARM
NetRange: 204.16.72.0 - 204.16.75.255
CIDR: 204.16.72.0/22
OriginAS: AS23112, AS36793
NetName: EHARMONY-COM
NetHandle: NET-204-16-72-0-1
Parent: NET-204-0-0-0-0
NetType: Direct Assignment
NameServer: NS1.EHARMONY.COM
NameServer: NS2.EHARMONY.COM
Comment:
RegDate: 2005-10-21
Updated: 2008-07-08
Why would eHarmony be downloading sitemaps from other websites? Last time I looked eHarmoney did not have it’s own web-search, so why?
I don’t know the answer, so if you know please post a comment.
© 2006 - 2008 Randy Brown
What My Readers Think - Archive
ConnectContent.com
ConnectContent.com
Knowing When to Add Adsense to your Blog
Knowing When to Add Adsense to your Blog
Stop Spam With Mod_Security And RBL
I’ve been fine-tuning my Mod_Security rules for the last several days and I think I’m just about finished. I found all the rules at GotRoot and I noticed that the black-list rules were all static - meaning that they were probably out of date before they were even published.
According to the documentation for Mod_security2 there is support for Real Time Blacklists (RBL) but I did not have much luck finding how to configure RBL at GotRoot - and Google did not help much either. I found a few sparse blog posts here and there - most of these RBL rules either slowed my server to a crawl or just crashed Apache.
Finally after hours of Googling and tinkering, I came up with a Mod_security2 rule that will check against an RBL:
SecRule REMOTE_ADDR "@rbl bl.spamcop.net" "chain,deny, log, id:350000,msg:'RBL: httpbl.spamcop.net',severity:'1'"
SecRule REMOTE_ADDR "!127.0.0.1"
It seems that this rule works pretty well using spamcop.net. You can replace the “httpbl.spamcop.net” with any RBL you choose, for example httpbl.abuse.ch also works, but is a bit slower (unless you’re in Switzerland I suppose) and I’ll be testing zen.spamhaus.org tomorrow. You can also multiple rules/RBLs at the same time, but expect a noticeable decrease in performance if you do. Also be aware that this rule only works with Mod_security2, not the older (and now obsolete) mod_security 1.9.
I am brand-new to using mod_security so if you have any other tips, advice or wisdom please post them.
© 2006 - 2008 Randy Brown
How I Find A Money Making Niche
The Easiest Way To Speed Up Your CMS Or Blog
One of the reasons I’ve done so many upgrades/updates recently is to improve the performance of the server/website(s). Now that I’ve got those out of the way I’ve had some time to do a bit of research to find some easy ways to speed things up. Remember that I’m UnixTarded, so anything I do must be on the easy side.
Based an my reading, one of the best ways to improve the performance of not only Drupal, but any PHP script (Drupal, Wordpress, Joomla, etc) is to install a PHP accelerator/cache such as APC or eAccelerator. There are many (manyyy) other things that can be done - but adding a PHP accelerator/cache seemed to be one of those one-time, relatively easy things that can reportedly increase (CMS) website performance by 2x - 10x.
After a little more reading it seems that APC (my first choice to try) is not compatible with the Zend extensions that I’m using, so I decided to install eAccelerator. Installing eAccelrator via WHM/cPanel is easy, and I had it up and running in minutes, with zero issues.
After clearing my browser cache and reloading the site I noticed an immediate performance improvement, especially when doing things like creating new nodes (pages) or posting comments. I also noticed an improvement on my Wordpress install while loading pages and posting comments. Things that usually took 3-5 seconds were now happening in ~1 second and things that were previously taking 1 second were happening “instantly”. I don’t have any before & after benchmarks, but I do have before & after CPU and memory usage:
- “Top” CPU usage now averages below 1% - down from 3%-5%
- RAM usage now averages 25% - down from ~50%
- Total daily CPU usage (i dont know how it’s calculated) is now ~20% for GrownUpGeek.com - before installing eAccelerator it never dropped below 60%. It’s also lower for my other site hosted on my server.
If you run a PHP script/CMS on a VPS or dedicated server, adding a PHP op-code cache/accelerator is a great, easy way to noticeably increase the performance of your site.
© 2006 - 2008 Randy Brown
How I Find A Money Making Niche
Upgrade Completed Successfully
After recently reading several horror stories about websites and blogs being hacked simply because they were running outdated versions of their CMS or Wordpress, I decided to upgrade - EVERYTHING. The server, the blog, the website - even my “back burner” website.
Up until the last few weeks I’ve always taken the “if it aint broke, don’t fix it” attitude. Partially because I’m lazy, and partially because I’m paranoid that something will break if I try to upgrade it. But after weighing the options I decided that if something was going to break I would rather break it on my schedule and not some Turkish hacker or script-kiddie’s schedule.
I started a couple of months ago by upgrading the site to the Drupal 5.x. I then upgraded a few things on the server and added some additional security related items (sorry, no details), and I also upgraded my other site to Drupal 5. Finally, today I topp’d it all off by upgrading my Wordpress. Even though virtually all of these mini-projects were learning experiences for me they all went 99% smooth - even the scariest part, re-compiling Apache on my server. Seems that all this time I’ve been living dangerously for no real reason.
So I’ve turned-over a new leaf and will now try to keep everything current - maybe not to the newest version of everything (no Drupal 6 or 7 just yet), but at least to supported versions. I’ve even started using a nifty Drupal module called Update Status which notifies me any time a Drupal module has an update available.
If you’re like me (lazy or afraid to break things) you might want to consider doing a few upgrades - especially if there are known vulnerabilities in old versions that you’re using. Remember - would you rather break something yourself, or have someone break it for you?
What about you? Do you always upgrade to the latest and greatest, to the current “stable”/supported version - or do you just sit back and hope nothing bad happens?
© 2006 - 2008 Randy Brown
How to Make Money Flipping Blogs and Products
How to Make Money Flipping Blogs and Products
2008 Make Money Online Blogger SmackDown Video
Ok - longtime readers will recognize this as last year’s Blogger Smackdown - but because it was so popular and since my readership and traffic has increased since then I decided to share it again this year - you know, in case anyone missed it.
One of the questions posted over and over last year was “who are those people?”, so here are the credits:
- Starring: Jeremy Schoemaker
- Co Starring: Darrin Rowse
- Best Supporting Actress: Jennifer Slegg
- Introducing: (the original) John Cow
- And the extra on the set that would not go away: John Chow
And now for your viewing and blogging pleasure, the original 2007 Violent Blogger SmackDown:
Try JibJab Sendables® eCards today!© 2006 - 2008 Randy Brown
How I Made $21 For Three Minutes Of Work
$21 is not a lot of money, but I know that it’s more than many webmasters earn in a week - and since this method made me $21 EXTRA and it is so simple I thought I would share. If someone had the time to do this all day (krap, i wish I had time to do it all day!) it could quickly add-up.
So I’m working yesterday and listening to the radio/CNN/Fox News (flipping around for background noise) and I keep hearing about “the virus that attacked the Pentagon computers” - They talked about it all day - every 15 to 30 minutes. So remembering an idea from Garry Conn that I had experimented with a few times already, I decided to give it another go.
I did a few Google searches on the virus that had gotten into the Pentagon computers and quickly saw that there was only about 10,000 - 20,000 results - and knowing that our site already has a lot of virus-related content I was confident that I could rank very well for some of those searches if I put my mind to it.
I quickly made a simple post about the virus, gave it a URL and Title Tag with the keywords I was targeting, made it a bit keyword heavy (but didn’t go overboard), and ‘bolded’ the keywords a few times. After I created the page/post it quickly received a few comments posted by members (mostly off topic which i have since deleted) but because I’m displaying the Drupal “recent comments” and “New Forum Topics” blocks on virtually every page, I immediately had site-wide links across thousands of pages pointing to the new post. I also added in an extra Adsense block (& custom channel) on the page, and I created a URL channel so I could track earnings on this new page from my site-wide Adsense block that is displayed at the top of every page.
Within less than an hour traffic started to pour in. I did a quick check and I was delighted to see that the page ranked #1 for “Agent.btz pentagon” and ranked #3 for just the name of the virus, “agent.btz” - but mine was the only result that displayed anything about the Pentagon.
All evening I sat glued to my stats and I could see every time one of the news channels mentioned the story because a new wave of traffic came in. This morning the Adsense channels added up to just under $21. My Kontera stats haven’t come in yet, but I’m sure there will also be an extra few $ there also.
If you already have an established site, and do some basic on-page SEO, this kind of popular content building should be pretty easy to accomplish - every day there are dozens of “big stories”. The difficult part is finding the day’s “big” story and keeping your pages/content on-topic with the rest of your site - and not be spammy about the whole thing.
$21 a few times per day or per week, or even $10 several times a day/week can add-up pretty quickly.. Certainly worth a few minutes a day.
© 2006 - 2008 Randy Brown
Be More ‘Social’ With Pictures
In my constant search to try new things and to add to the “social” or community “feel” of the site, I decided to install a photo-gallery for Premium Members. I looked at several options available and decided to go with “Gallery“.
Gallery seemed to have the most choices and options, it looks great, and has good integration with Drupal. There is even a plugin to integrate Gallery with Wordpress.
The Drupal module is not one of those “upload and go” type modules - it’s really just a wrapper module for the separate Gallery script which also has to be installed, so configuring it was a real pain - and it took the better part of the weekend and several visits to the Gallery Support Forums to get the module and script installed and configured (partially why this post is so short - because i’m still tired). The new photo gallery now seems to be working perfect and several members have already added their own image albums.
Just one more simple way to add a bit of value for Premium Members and make the site more interesting and ’social’.
© 2006 - 2008 Randy Brown
Is the Bubble about to Burst?
With venture capitilists telling their tech babies to stop hiring, and think about monetizing now rather than later are we heading for the next dot com bubble burst?
I was checking out one of my favourite sites today, when I came across the sad news that The Consumerist is for sale.
Web 2.0 is very different to Web 1.0, Web 1.0 was all about software, products, and solutions. Such as myspace, google, and boo.com
Web 2.0 brings us things like facebook, digg, blogs, networking. Things that are great services because they are free but how the hell do you monetize them? Sure Facebook is great, but do you think if Microsoft had to valuate it now they would still value it at the $15 Billion mark?
With the sale of Consumerist which I personally think was one of the big boys of the blogosphere are we seeing the bubble get ready to burst? They are already down to a skeleton crew and I am really surprised that they need to let a site like this out of its arsenal.
Speaking of monetizing, anyone else notice digg.com really pushing the digg store?




