Why EzineArticles Beats Your Website Every Time!
I have a wonderful website… but a simple 4 or 5 paragraph article will jump to the front page of Google everytime! Why does Ezinearticles, or similar article directories – have such powerful results, and my website such poor results? The answer is simple:
The key concept to keep in mind, as you read this – is that every single webpage result from a search engine is a single webpage – not a complete website – but a single webpage. You often end up looking at the home page of a website when you do a search, but not always, and not necessarily.
Let’s start with a simple premise – Search Engines want to please their customers. That’s simple enough to understand, right? So how do they go about it? By providing the very best results for a given search string. If I’m looking for purple elephant miniatures, chances are that I’m really not interested in a website that teaches me how to stop smoking… right? I’m looking for purple elephant miniatures, and if Google won’t find ‘em for me, maybe Yahoo will. Or some other search engine.
Google has developed into such an over-powering presence on the net by being the very best at what it does – it finds the very best matches for what you’re looking for. This is easy enough to test – simply try a few different search engines on a difficult topic – and see who provides the best results!
So how does this knowledge help us? If we want traffic from Google, we have to provide the very best material that matches what someone is looking for. This isn’t rocket science – it’s really quite simple. Now that we understand this – the question still remains – why is a simple 4 or 5 paragraph article manage to rocket to the first few pages of Google, while our beloved website, built with love and sweat, still meander around page 376 or so?
The answer can be found in the lowly Search Engine Spider… you see, it’s this small creature that runs around reading webpages… following links, and reading more webpages. This little critter is rather unfortunate, for it has the soul of a mathematician, rather than the soul of a poet. The search engine spider can read, and read quite well – but it can’t really understand what it’s reading. It can see that "purple elephant miniatures" are used 3 percent of the time in a particular webpage, perhaps even a title or two… and figure out that your masterpiece on purple elephant miniatures might be talking about that very subject.
The Google spider might even [make money now] decide it doesn’t like your webpage, [make money now] because it catches you ‘stuffing’ your [make money now] page with some given keyword… oh, like ‘make money now’ for instance. If it catches you doing something like that – you can be sure that you won’t rank for ‘make money now’.
But let’s presume that you’ve written a truly inspirational tome on miniature purple elephants, and perhaps have even been cited by the local Purple Elephant Society chapter as an authority on the topic. The search engine spider knows none of this – and indeed, cannot even appreciate your deep knowledge and fine wit on the topic. All it managed to do is figure out that your topic had to do with purple elephants.
But keep in mind, the object of the search engine is to provide the very best possible results for a given search term. You’ve certainly made it on the list – but why does your wonderful website on the topic rank so poorly?
Since spiders can count very well, but understand so poorly, they must make do with what strength of character they do possess, and that is their brilliant mathematical ability. They can count, and count well. Particularly PR rank, and inbound links. They may not be able to appreciate your fine wit and deep knowledge – but other people writing their webpages can – and when they do, and send a little link love your way – the search engine will sit up and take notice.
But until that fine day arrives – the only factor that the search engine can seriously consider is the ‘authority’ it has already previously recognized a website to have. Since Google currently ‘ranks’ EzineArticles as a ‘PR6′ site – when EzineArticles has a new webpage (such as your latest article in your current article marketing campaign) – the spider counts the words, makes a considered judgment about what the article is about, then will promptly place your masterpiece in the appropriate location in the SERPS (search engine result pages). If there are no other websites on the topic of purple elephant miniatures – that article may well be at the very top… numero uno!
So article writing provides the ability to get up to the first page of Google based on the fact that Ezinearticles already is recognized as a ‘powerhouse’ authority figure by Google. When you use article marketing to drive traffic to your website – you are basically doing a trade – you’re telling Ezinearticles that they can publish and use your unique new content – as long as you can use their ‘juice’ to zap your article near the top of Google’s search result pages.
Until your website has enough backlinks coming from other websites – so that the little critter with a mathematician’s soul can add up the right numbers, and place your webpage more appropriately, you’ll have to make that trade with Ezinearticles to get the traffic you need.
And now you know why…
Comments, anyone?
P.S. I now rank #1 on Google for "Purple Elephant Miniatures", and #2 on Yahoo. I’m not being flooded with requests for my pricing on purple elephants, but come Christmas time, who knows?
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