Using CPA to Begin Your Affiliate Career.
I ran across an interesting idea recently, and I’ll probably be giving it a try myself… but I wanted to lay it out here first. As everyone knows, Affiliate products (and Adsense) are my methods of choice for making extra money online. While money is made with Clickbank products, people still have to actually purchase the product before you make any money. This is the CPS, "Cost Per Sale" method.
Another concept, the CPA, or "Cost Per Action", will invariably net you far less money per transaction – but since you will be paid if your traffic merely performs an action, rather than actually purchases, you have a better shot, percentage-wise, of having a profitable transaction.
A common CPA type is the ‘email submit’ … a company will pay you if you can entice a visitor to provide their email address. So how do you entice someone to provide an email address?
Where to find CPA offers? Commission Junction, MaxBounty, Azoogle, Incenta Click, NeverBlueAds – simply Google for CPA networks, and you’ll be flooded with them. Better yet, head over to Warrior’s Forum, or DigitalPoint Forum, and see what others recommend – you’ll find no small number of recommendations.
If you search for CPA offers that allow ‘incentives’ – you can simply provide an incentive for your traffic to complete the CPA offer. This will make your job even easier… Here’s how you do it:
Simply run through the stuff on your Hard Drive – if you’re like me, you have plenty of ebooks that are valuable in their own right, (preferably those that you have resale or giveaway rights to!) – simply dig some of that material up – then set up a webpage where the CPA offer is proffered, and your free giveaway is given after the CPA offer. Next, go to a few forums, and tell everyone that you have an ebook to give away, and give the URL.
Visitors will be getting an ebook they want for free, you get paid for the CPA offer, and everyone is happy! Now, CPA offers don’t pay very highly, you may only be picking up $2, $5, $8… or so… But considering that percentage-wise, you should be able to nail down better than 50% participation, perhaps even 80-90% participation in your CPA offer – since after all – it’s free, right?
Another idea is polling… offering a poll on a popular ‘trendy’ topic, and when a visitor clicks ‘yea’, or ‘nay’, it takes you to a page that has the CPA offer, and tells you to enter your email address in order for your vote to be ‘registered’. (Check with Google Trends to find what’s hot)
Although either of these ideas will work strictly on an SEO basis for drawing traffic, they both work much better with a PPC traffic model… so they aren’t exactly for raw beginners – but you might want to think about CPA offers, and where you might fit CPA into your affiliate marketing efforts.
What do you think?
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