How to Make A Lot of Money Real Quick!
(Or Lose Your Shirt Even Quicker…)
Pay per click is the fastest way to drive traffic to your website – but you must have a money-earning website in order to utilize it. Since pay per click will cost you each time someone clicks on the ad to come to your site, you must have a way of monetizing that traffic already in place. While it’s the fastest way to drive traffic, it’s also the fastest way to spend money on the net… you can easily run through hundreds or even thousands of dollars in a single day if you aren’t careful and know what you’re doing!
Google is the premier Pay Per Click search engine, but there are many others. Indeed, beginners might well be better suited to starting out on smaller, less well-known search engines, simply because you can get started for as little as a penny per click, and hone your knowledge and target your keywords for far less money than it would cost on Google or Yahoo.
Tips for Pay Per Click Success
- Start with a good list of keywords. You can download an excellent free tool for discovering Good Keywords.
- You should have an advertising tracker script installed. This way, you know which keywords are effective, and which ones you can stop spending your hard-earned cash for.
- If you drive 300 people to your site using a particular keyword, and it doesn’t convert into at least one sale – kill that keyword!
- Don’t send PPC traffic to your main webpage – have a dedicated landing page (also known as a splash page), set up to convert your PPC traffic into sales. The very least you should be doing with your PPC traffic is converting them to your opt-in mail-list.
- Learn how to use ‘negative’ words… Google, for example, allows you to specify words that you don’t want searches on to show your ad – for example, if your keyword is “autoresponder script”, and you’re selling an autoresponder script, you could use “-free” as a negative word so that people searching for “free autoresponder script” won’t see your ad. You want buyers, not tire kickers.
- Google looks at your landing page to judge relevancy, and thus, the price you pay – make sure your landing page is up to snuff SEO-wise, or you’ll be paying more than you need to.
- With Google, you can set two different ads, and ‘split’ showing times so that each is shown 50% of the time – you’ll eventually notice that one of the two ads is giving you more clicks – delete the less-performing ad, and create a new one. By constantly “competing” two ads against each other – you’ll improve your PPC results.
- Misspelled words can be a great source of cheap keyword traffic. You can use this free misspelling tool to find misspelled variations of your favorite keywords.
Pay per click is not the first thing you should get involved with – start with free methods of developing traffic, and only when you know you have a solid converting landing page, and a good understanding of who your customers are, as well as how they locate you – should you delve into PPC. If you jump too soon, it can be an expensive mistake.
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